When it comes to branding a product, color can correlate with different products and the meaning behind the products. For example, the following colors will suggest different characteristics…
Green- Used in Environmental marketing
The decision to purchase or not purchase a product can be made solely on the color of the brand. Consumers are looking at the colors as they fit the product of the brand or how they fit the brand. The colors give the brand personality and how the brand wants to be perceived. Have you ever come across a product from a brand or a brand itself where the colors didn’t seem to match? If so, what was it, what were the colors, and what colors would you suggest the brand to use?